The D2C stack: your store, WhatsApp, marketplaces and Tally

What does each layer of the stack do?

Most of the work in running a D2C brand happens after the store goes live: orders to ship, customers asking where their parcel is, stock that has to match across channels and sales that have to reach the books. Each package takes one layer:

• The store: Shopify Store Setup (₹15,000, up to 30 days) gives you a theme-based store with up to 50 products, Razorpay, UPI and COD checkout, Shiprocket or Delhivery shipping, GST-compliant invoices and order updates on WhatsApp. The E-commerce Build (₹50,000, up to 3 months) is a custom store with variants and bundles, abandoned cart recovery and a back office for stock and orders.
• Marketplaces: Retail & Marketplace Stock Sync (₹50,000, up to 30 days) connects your store, marketplaces and POS, reconciles stock in near real time, keeps buffers against overselling, handles returns and RTO, and reports margin channel by channel.
• Customers’ questions: WhatsApp & Support Automation (₹12,000, up to 30 days) handles order and status lookups, routes everything else to your team with the chat attached and captures new leads.
• Accounts: Tally Integration & Automation (₹12,000, up to 30 days) posts sales and receipt vouchers into TallyPrime with a daily reconciliation report, and GST & E-Invoice Automation (₹30,000, up to 30 days) prepares GSTR-1 and 3B data and reconciles 2B against your purchases.

Shopify, a custom store or StyleCart?

Shopify Store Setup (₹15,000) is the quickest way to sell on a platform you rent: Shopify bills its own plan, apps from its store add features, and on orders paid through a third-party gateway such as Razorpay, Shopify charges its own transaction fee on top of the gateway’s, at a rate set by your Shopify plan (Shopify Help Center: third-party transaction fees, checked 7 October 2026). The E-commerce Build (₹50,000) is your own code on Next.js and Postgres, for brands that want bundles, their own checkout flow and a back office shaped around how they fulfil orders. StyleCart sits between them: a ready-made clothing store, ₹49,000 to buy with the source code or ₹9,999 a month to rent, live in 7 days.

A brand with a catalogue that fits within 50 products and a need to sell this month is usually served well by Shopify. A larger catalogue, bundles or fulfilment rules of your own point to the custom build. That is decided on the scope call with your catalogue in front of us; the website cost calculator gives a first estimate before you book.

When stock and money stop agreeing

Selling on your own site, Amazon and Flipkart from one warehouse is where oversells and month-end gaps begin. Stock Sync keeps one number across channels, with buffers against overselling, and records returns and RTO against the channel they came from. For the accounting side, the Amazon and Flipkart to Tally and Shopify to TallyPrime pages explain how orders and settlements reach your books.

If the numbers have disagreed for months and nobody can say where, connecting systems now will not explain the old gaps. The Drift Audit (₹49,000, 2–3 weeks) follows the money from gateway to bank to books and ranks the fixes before anyone quotes for building anything.

What is outside the package prices?

Shopify’s plan and transaction fees, payment gateway fees, courier charges, marketplace commissions and Meta’s per-message WhatsApp charges are paid to those providers directly. Product photography, ad campaigns and marketplace account management are not packages on this site.

Customer reviews, loyalty programmes and subscriptions are not listed items in these packages either. If you need one, describe it on the scope call and it is priced in writing; moving products, customers and orders from an existing store is scoped the same way.