MAKIN Custom CRM development, from a one-week starter to a full build
The details
01Starter, custom or industry CRM: which one fits?
The Sales CRM Starter (₹18,000) is for teams whose pipeline still lives in spreadsheets. Stages are designed around how you sell; leads from your website and WhatsApp land in one place and are assigned with reminders, so follow-ups are not left to memory; quotations come from templates; and owners get a sales dashboard. A handbook and training help the team use it the same way. Its stack lists Zoho and Postgres; which one your CRM runs on, and any subscription that comes with it, is settled on the scope call.
Custom CRM Setup (₹95,000) is for when a standard pipeline no longer describes your business: your own objects and fields, role and territory permissions, approval and discount rules, and a quote-to-invoice workflow, with data migrated from the tools you use now. Between the two sit Patient CRM & Recalls (₹45,000) and Real Estate CRM (₹45,000).
What changes when the CRM is built for one industry?
The data model. A property sale revolves around units, site visits and brokers, so Real Estate CRM blocks inventory at unit level, records what happened at each site visit, attributes business to channel partners and tracks broker payouts, and carries a booking through payment plans and demand letters. Leads arrive from portals and Meta ads. A clinic revolves around patients and consent, so Patient CRM & Recalls keeps records behind access control, runs appointment and follow-up recalls, logs consent with an audit trail and reports revenue by doctor.
Both are delivered in up to 30 days, against up to 3 months for Custom CRM Setup. The difference is that units, site visits, broker payouts, recalls and consent are already part of their design, where a general sales CRM would have to be customised to hold them.
Will the CRM connect to WhatsApp, IndiaMART and Tally?
WhatsApp lead capture is part of the Sales CRM Starter, and the patient CRM sends WhatsApp reminders and feedback requests. Custom CRM Setup logs email and calls against each record. IndiaMART is a separate package: IndiaMART Lead Autopilot (₹10,000, up to 7 days) logs each enquiry into your CRM, sends an instant WhatsApp reply and schedules follow-ups on day 1, 3 and 7.
Tally is also its own package. Tally Integration & Automation (₹12,000) writes vouchers into TallyPrime from other systems, which is how invoices raised in a CRM can reach your books without being typed again. How it connects to your particular CRM is scoped on the call.
Moving from another CRM?
Old CRMs tend to carry duplicates, half-filled fields and inconsistent spellings, and a move is the natural moment to fix them. CRM Migration & Cleanup (₹9,000, up to 7 days) audits and maps your fields, merges duplicates, normalises records and brings activity history across. The new setup then runs alongside the old for a validation week, with snapshots and a rollback plan if the numbers disagree, and the team is retrained on it. Custom CRM Setup already includes data migration, so this package is for a platform move on its own.
How it works
02- 0115-min callTell us what’s breaking. We ask the questions that change the price.
- 02Scope in writingA fixed quote and a written scope: what’s in, what isn’t.
- 03Build & reviewWorking software early, with review rounds on real screens.
- 04LaunchWe go live with you, train your team and hand over access.
- 05SupportFixes, changes and growth on a retainer, if you want one.
FAQ
03How much does custom CRM development cost?
CRM packages start at ₹9,000 for CRM Migration & Cleanup. A new Sales CRM Starter starts at ₹18,000, Patient CRM & Recalls at ₹45,000, Real Estate CRM at ₹45,000 and Custom CRM Setup at ₹95,000. Your fixed price arrives in writing after a 15-minute scope call.
Should a small business configure Zoho or build a custom CRM?
If your sales process fits a standard pipeline, configuring one is usually enough, and the Sales CRM Starter (₹18,000) is built that way, with Zoho among its listed tools. A custom build earns its price when you need your own objects, territory permissions or discount approvals. If you cannot tell which side you are on, a Tech Strategy Consultation (₹3,000) weighs building against buying for your case.
How long does a CRM take?
Up to 7 days for the Sales CRM Starter and for CRM Migration & Cleanup, up to 30 days for Real Estate CRM and Patient CRM & Recalls, and up to 3 months for Custom CRM Setup. The starter sets up one pipeline with its reminders, quotations and dashboard; the custom build defines your own objects, permissions, approval rules and quote-to-invoice flow, and migrates your data.
Can the CRM produce quotations and invoices?
Quotation templates are part of the Sales CRM Starter. Custom CRM Setup goes further, with a quote-to-invoice workflow and approval and discount rules, so a discount beyond what you allow waits for sign-off. Real Estate CRM handles bookings, payment plans and demand letters. Which documents your team needs, and in what format, is settled on the scope call.
Which businesses are these CRMs usually built for?
The package cards list them. The Sales CRM Starter is most often built for e-commerce, professional services and real estate teams, and Custom CRM Setup for manufacturing, e-commerce and professional services. Real Estate CRM is built for real estate, and Patient CRM & Recalls for healthcare.
Start with these
04Related reading
0515 minutes.
One quote.
Tell us what you need. We reply on WhatsApp or email with a time, and a written quote after the call.
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