IndiaMART lead automation: a WhatsApp reply within 60 seconds

IndiaMART Lead Autopilot starts at ₹10,000 and is live in up to 7 days. Each enquiry arrives through IndiaMART’s Lead Manager Push API, is deduped by phone and enquiry, logged to your CRM, Bigin or Google Sheet, answered on WhatsApp within 60 seconds and assigned to a salesperson, with follow-ups on days 1, 3 and 7.

AutomationUp to 7 daysFixed quotePlus GST

What’s included

✓IndiaMART Lead Manager Push API setup
✓Dedupe by phone and enquiry
✓Instant WhatsApp utility reply
✓Logging to your CRM, Bigin or Google Sheet
✓Assignment and day 1, 3 and 7 follow-ups
✓JustDial and TradeIndia add-on at ₹4,999

The details

Why does the first minute matter on IndiaMART?

A buyer on IndiaMART can send the same requirement to several suppliers and compare whoever gets back to them. A reply that arrives while they are still comparing has a better chance of being read than one sent hours later, once your salesperson is back from a meeting or a site visit. The autopilot sends a WhatsApp utility message within 60 seconds of the enquiry landing, so the first contact does not depend on who happens to be available.

How does an enquiry move from IndiaMART to your team?

The flow runs on n8n and Node, with no manual step between an enquiry arriving and the first reply going out, so the reply does not wait for someone to be at a desk — at night, on a Sunday or during a trade fair. Once it is live, this is the order of events:

IndiaMART’s Lead Manager pushes each new enquiry to a webhook we set up — nobody has to export leads by hand.
The phone number and enquiry are checked against what is already logged, so a repeat enquiry does not become a second lead.
The lead is written to your CRM, Bigin or a Google Sheet.
A pre-approved WhatsApp utility template goes to the buyer within 60 seconds.
The lead is assigned to a salesperson, and follow-ups are scheduled for days 1, 3 and 7.

Which CRM can IndiaMART leads go into?

Logging to your CRM is part of the package, and Bigin and Google Sheets are named on the card. If you run Odoo, Zoho CRM, HubSpot or something built in-house, the connection and field mapping are settled on the scope call — it depends on what that CRM accepts over its API. If you have no CRM yet, a Google Sheet works from the first day; when a sheet stops being enough, Sales CRM Starter, from ₹18,000, sets up a pipeline with stages, assignment and follow-up reminders.

What is not included?

Your IndiaMART account and subscription stay yours; we connect to its Lead Manager. Replies and follow-ups go out over the WhatsApp Business API, so Meta’s own per-message charges apply on top of this price. Whether your WhatsApp number can already send through the API is one of the things the scope call checks.

The package stops at the first reply, logging, assignment and the follow-up schedule. Once a buyer answers and you want those conversations sorted by intent, with order lookups and a hand-off to a person, that is WhatsApp & Support Automation, from ₹12,000. Enquiries from Facebook and Instagram lead ads are covered by Meta Lead Ads → WhatsApp, from ₹5,000.

How it works

0115-min callTell us what’s breaking. We ask the questions that change the price.
02Scope in writingA fixed quote and a written scope: what’s in, what isn’t.
03Build & reviewWorking software early, with review rounds on real screens.
04LaunchWe go live with you, train your team and hand over access.
05SupportFixes, changes and growth on a retainer, if you want one.

FAQ

What does IndiaMART lead automation cost?

IndiaMART Lead Autopilot starts at ₹10,000 and is live in up to 7 days. The JustDial and TradeIndia add-on is ₹4,999. WhatsApp Business API messages carry Meta’s own charges, which sit outside this price. Your fixed price arrives in writing after a 15-minute scope call.

Does IndiaMART have an API for leads?

Yes. IndiaMART’s Lead Manager offers a Push API that sends each new enquiry to a URL as it arrives, and setting that up is the first item in this package. It means leads reach your CRM or sheet without anyone exporting them, and the WhatsApp reply does not wait for a person to notice the enquiry.

Can JustDial and TradeIndia leads be added?

Yes, through the JustDial and TradeIndia add-on at ₹4,999, which extends the autopilot to enquiries from those two portals. Exactly how each portal hands over its enquiries, and how they are logged alongside your IndiaMART leads, is checked on the scope call and written into the proposal.

What does the WhatsApp reply say?

It is a WhatsApp utility template: a short message, agreed with you, that acknowledges what the buyer asked about and tells them what happens next. WhatsApp Business API messages that start a conversation must use a template approved in advance, so the wording is fixed before go-live rather than written on the fly.

Will two salespeople end up calling the same buyer?

That is what dedupe and assignment are for. Each enquiry is checked by phone number and enquiry before it is logged, so a buyer who sends the same enquiry twice does not turn into two leads. Each lead is then assigned to one salesperson, using the assignment rule you choose on the scope call.

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