CRM software and online stores for jewellers

Which package does which job for a jeweller?

A jeweller’s customer relationship is long: an enquiry for a wedding set, a custom order made over weeks, a scheme paid in instalments, a festive offer a year later. The packages split that work like this:

• Enquiries and custom orders: Sales CRM Starter (₹18,000, up to 7 days) puts website and WhatsApp enquiries, and the walk-ins your staff add, into one pipeline with stages you design, such as enquiry, design approval, advance, making and delivery, with reminders and quotation templates.
• Customer messages: WhatsApp & Support Automation (₹12,000, up to 30 days) answers routine questions, such as timings, location or an order’s status, hands the rest to your staff, and sends broadcasts on approved templates for new collections and festive offers.
• Your own records: Custom CRM Setup (₹95,000, up to 3 months) is built on your own objects and fields, so customers with their occasions and purchase history, scheme members and their instalments, or work issued to karigars can each be a record, with role permissions and reporting.
• Online store: Shopify Store Setup (₹15,000, up to 30 days) or the custom E-commerce Build (₹50,000, up to 3 months), with Razorpay or COD checkout and GST-compliant invoices.
• Counter and online stock: Retail & Marketplace Stock Sync (₹50,000, up to 30 days) keeps one stock number across your shop counter, your own site and marketplaces, with buffers against overselling.

Schemes, old gold and karigar work

These are what make jewellery different from other retail, and none of them is a listed item in a package. Savings schemes, old gold exchange with purity and weight, and gold issued to karigars and returned as pieces, with the wastage you allow, are each designed around your own rules on the scope call, as records in Custom CRM Setup, and priced in writing before anything is built.

The rules for running a scheme, and for recording hallmarking and old gold purchases, are for you and your CA or legal adviser. The system records what you decide; it does not decide it for you.

Selling online: Shopify or your own store?

Shopify Store Setup (₹15,000) covers up to 50 products with variants, Razorpay, UPI and COD checkout, Shiprocket or Delhivery shipping and order updates on WhatsApp; Shopify bills its own plan and, on orders paid through a third-party gateway such as Razorpay, its own transaction fee on top of the gateway’s, at a rate set by the plan (Shopify Help Center: third-party transaction fees, checked 7 October 2026). The E-commerce Build (₹50,000) is your own code, with variants and bundles, abandoned cart recovery and stock sync ready for Tally or an ERP.

Prices that move with the day’s gold rate, 3D or 360-degree product views and virtual try-on are not listed items. If your pricing follows the rate, say so on the scope call: how the rate is entered and how often prices update is designed and priced in writing.

What is outside the package prices?

Meta’s per-message WhatsApp charges, Shopify’s plan and transaction fees, payment gateway and courier fees, and any CRM platform subscription (the starter’s stack is Zoho and Postgres) are paid to those providers directly. Product photography is not a package on this site.

If your accounts are in Tally, Tally Integration & Automation (₹12,000, up to 30 days) posts sales and receipts into TallyPrime without re-typing, with GST fields validated before anything is posted.