WhatsApp automation for real estate, from enquiry to site visit

What does a buyer see after filling in your ad form?

A buyer fills in the lead form on your Facebook or Instagram ad. Meta Lead Ads → WhatsApp receives the lead through a leadgen webhook on your Meta app, checks it is not a duplicate, logs it to your CRM or a sheet, and sends a WhatsApp reply on an approved utility template within a minute. The reply offers two concrete site-visit slots, so the buyer can answer with a choice instead of a question.

The lead is then assigned to a salesperson, and follow-ups go out on day 1, 3 and 7. That is the whole of this package: the first response and the chase. The conversation after that, and the site visit itself, belong to the packages below.

Which package handles which part of the sale?

Four packages and one ready-made product cover a property enquiry from the ad to the booking. Each has its own published price and delivery window, shown in the list below and on its own page. Which of them you need first, and which can wait, is worked out on the scope call.

• Meta Lead Ads → WhatsApp, from ₹5,000 (up to 7 days): the first reply to ad leads, two site-visit slots, follow-ups and assignment.
• WhatsApp & Support Automation, from ₹12,000 (up to 30 days): WhatsApp Business API setup, intent routing with a hand-off to your team, CRM lead capture, broadcasts on approved templates and a conversation dashboard.
• Real Estate CRM, from ₹45,000 (up to 30 days): site-visit scheduling and outcomes, unit inventory and blocking, channel-partner attribution, and lead ingestion from property portals and Meta.
• Real Estate Listing Portal, from ₹1,11,000 (up to 3 months): searchable project, tower and unit inventory, with site-visit booking that hands off to the CRM.
• HomeSphere, a ready-made real estate marketplace: ₹79,000 to buy or ₹12,999 a month to rent, live in 7 days.

What does WhatsApp & Support Automation add for a property team?

Ad leads are one source. Buyers may also message the number printed on a hoarding, your website or a brochure, asking about price, possession, carpet area or parking. Intent routing sorts those messages before anyone reads them: routine questions get an answer straight away, and anything that needs a salesperson is handed over with the conversation so far attached, so the buyer does not have to repeat themselves.

New leads are captured straight into your CRM. Broadcasts to earlier enquirers — a new tower, a price revision — go out on approved templates, because a business can only start a WhatsApp conversation outside the 24-hour reply window with a pre-approved template. The conversation analytics dashboard shows what buyers actually ask.

What is not included, and what is billed separately?

WhatsApp Business API conversations are billed by Meta per message, on top of these package prices, and the ad spend that brings the leads in is yours. On the scope call we go through what your enquiry volume means for Meta’s charges, before anything is built.

Neither WhatsApp package lists automatic brochure sending, reminders on the day of a site visit, or leads from property portals. Portal lead ingestion comes with Real Estate CRM. Brochures and reminders can be raised on the scope call; if they fit, they are written into the proposal at a fixed price. Channel-partner credit and broker payouts are Real Estate CRM features, not WhatsApp ones.