CRM software for interior design studios
The details
01From enquiry to handover: which package does what?
A studio’s week is split between winning projects and running them. Leads from ads and referrals need a fast reply and a site visit; signed projects need measurements, quotes, vendors and client updates kept together. The packages divide that work like this:
- Ad leads: Meta Lead Ads → WhatsApp (₹5,000, up to 7 days) replies on WhatsApp within a minute with two concrete slots for a site visit or consultation, assigns the lead and follows up on day 1, 3 and 7.
- Pipeline and quotations: Sales CRM Starter (₹18,000, up to 7 days) holds each lead by stage, with stages designed around how you sell, such as enquiry, site measurement, design, quotation and sign-off, plus reminders and quotation templates.
- Projects after sign-off: Custom CRM Setup (₹95,000, up to 3 months) is built on your own objects, such as projects, rooms and vendors, with approval rules for discounts and one record from quotation to invoice.
- Site photos and measurements: Internal Tools & Portals (₹45,000, up to 30 days) captures photos, GPS and signatures, offline if need be, on any device, so measurements and site photos are filed against the project instead of a phone gallery.
- Client messages: WhatsApp & Support Automation (₹12,000, up to 30 days) answers routine questions and passes the rest to your team with the chat attached.
BOQs and quotations
When the quotation is a BOQ — woodwork, false ceiling, electricals, finishes, each with quantities and rates — consistency is what protects the margin. Quotation templates in Sales CRM Starter produce a consistent quote from your standard format. A BOQ builder with your own rate library, and the purchase orders to vendors that follow from it, is not a listed item; it is designed in Custom CRM Setup and priced in writing.
Discounts are the other place margins go. Custom CRM Setup’s approval and discount rules hold a quote above your discount limit until the right person approves it, and the whole history of the quote stays on one record.
Starter or custom?
A solo designer or a small studio whose real problem is leads going cold should start with the starter and the WhatsApp reply; both are delivered in up to 7 days, and both stay useful if you grow.
A studio running several projects at once, with site supervisors, vendors and milestone payments to follow, needs its own objects and permissions, which is what Custom CRM Setup is for. It includes migrating data from the tools you use today, so the projects already under way come across with it.
What is outside these packages?
3D renders, design software and drawing management are not part of any package on this site. Collecting client payments online is not a listed item in these CRMs. Meta’s per-message WhatsApp charges and any CRM platform subscription (the starter’s stack is Zoho and Postgres) are paid to those providers.
A portfolio site with an enquiry form is the Business Website at ₹25,000, or the One-Page Website at ₹9,000 for a studio starting out.
How it works
02- 0115-min callTell us what’s breaking. We ask the questions that change the price.
- 02Scope in writingA fixed quote and a written scope: what’s in, what isn’t.
- 03Build & reviewWorking software early, with review rounds on real screens.
- 04LaunchWe go live with you, train your team and hand over access.
- 05SupportFixes, changes and growth on a retainer, if you want one.
FAQ
03What does a CRM for interior designers cost?
Sales CRM Starter starts at ₹18,000 and is delivered in up to 7 days; Custom CRM Setup starts at ₹95,000, in up to 3 months. Meta Lead Ads → WhatsApp starts at ₹5,000. Your fixed price arrives in writing after a 15-minute scope call.
Can it make BOQs?
Quotation templates in Sales CRM Starter produce a standard quote. A BOQ builder with your own items and rates is not a listed item; it is designed in Custom CRM Setup and priced in writing after the scope call.
Can clients book a site visit on WhatsApp?
Meta Lead Ads → WhatsApp offers each ad lead two concrete slots on WhatsApp, so the client picks one in the chat. How the chosen slot reaches your calendar is settled on the scope call.
Can site photos be kept against each project?
Yes. Internal Tools & Portals captures photos, GPS and signatures on any device, even offline, and files them against the record they belong to. In Custom CRM Setup, projects can be one of your own objects.
How do we get the team to use it?
Sales CRM Starter comes with team training and a written handbook, and its stages follow the way your studio already works, from the first call to sign-off. Reminders for each follow-up mean the CRM tells people what to do next, which is the reason they open it.
Start with these
0415 minutes.
One quote.
Tell us what you need. We reply on WhatsApp or email with a time, and a written quote after the call.
Re: Interior Design
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