Branding and design services for your brand and your product screens

Brand identity or design system: what is the difference?

A brand identity is how your business looks wherever it appears: the logo, the colours, the typefaces, and the rules for using them on a letterhead, a sales deck or an Instagram post. The Brand Identity Kit is built so your own team can apply it day to day, which is why it comes with templates for stationery, decks, social posts and ads rather than just a logo file.

A design system is how a software product looks and behaves from one screen to the next. The Product Design System turns colour, type and spacing into tokens, builds the core components your screens are assembled from, and hands coded versions to your developers, so a new screen is put together from agreed parts instead of being designed from scratch each time.

Which should come first?

If you have neither, usually the brand. A design system’s colour and type tokens are set from brand decisions, so settling those first saves making them twice. The Brand Identity Kit is also the quicker job, up to 7 days, and for a business without a software product of its own it may be all the design work it needs before a website.

If you already have a brand but your product has grown one screen at a time — three styles of button, forms that behave differently on each page — go straight to the design system. Its tokens can be set from the brand you already have, and its adoption plan sets out how existing screens move onto the new components, so nothing has to be rebuilt all at once.

What does your team work from afterwards?

With the Brand Identity Kit, the source files are yours, along with a guidelines document that sets out how the logo, colours and type should and should not be used. Anyone who designs for you later — an agency, an independent designer or your own hire — starts from the same files and the same rules instead of guessing from a PDF.

With the Product Design System, designers work from the Figma component library and developers from the coded components, with pattern documentation and do and don’t rules explaining when to use each part. When a new screen is needed, both sides start from the same named parts, so what gets designed and what gets built stay in step instead of drifting apart release by release.

What is not part of these packages?

Neither package builds a website or an app. Designing individual product screens beyond the component library and the adoption plan is scoped separately, and so is anything outside the brand kit’s listed items, such as naming, packaging or signage. If you need any of those, raise them on the scope call.

Once the brand is ready, the site is the natural next step: the One-Page Website starts at ₹9,000 (up to 7 days) and the Business Website at ₹25,000 (up to 30 days). The Product Design System lists Figma and Next.js in its stack; if your product is built on something else, say so on the call before anything is quoted.