Brand identity design your whole team can apply without asking

Why a kit, and not just a logo?

A logo on its own gets applied differently by everyone who touches it. The printer picks a close-enough colour, a freelancer stretches it to fit a banner, the sales team builds decks in whatever font is installed. The kit exists to stop that drift: the logo comes as a suite with usage rules — which version goes where, how much space it needs around it, and what not to do with it.

The colour and type system does the same for everything around the logo, and the templates make the right choice the easy one. The guidelines document ties it together, so a new employee or agency can apply the brand without a meeting.

What should we bring to the scope call?

Your business name, what you sell and who buys it, and anything that already exists: an old logo, colours you are attached to, brands you admire or want to stay well away from. If you want to keep your current logo and only need the system around it, say so; what the kit covers is set in the written proposal before design starts. Tell us, too, who has the final say: with delivery in up to 7 days, a clear decision-maker matters more than a long list of options.

What does each person on your team get from it?

The kit is most often built for e-commerce, education and professional services businesses, where a small team often makes its own material. Each part of it is aimed at someone specific, so the brand is applied correctly by the people who actually make things:

• Owner and sales team: stationery and deck templates for letters, proposals and pitches
• Whoever runs marketing: social and ad templates in the brand’s colours and type
• Agencies, printers and new hires: the guidelines document and the logo usage rules
• Your next designer: the source files, so nothing is redrawn from a screenshot

What is not included?

The kit does not include trademark searches or registration, which are legal work; if you plan to register the logo, run the search before you grow attached to a design. Naming, copywriting, printing and signage production are also outside the package. If you choose a commercial typeface, its licence comes from the type foundry on the foundry’s terms, separate from this price.

A website is a separate package. The One-Page Website starts at ₹9,000 in up to 7 days, and the Business Website starts at ₹25,000 with up to 12 designed pages. Either can be raised on the same scope call as the kit.